Free alcohol is a big draw in any context. But free alcohol, in addition to an opportunity to get a behind-the-scenes look at how some of the world’s most popular beers are made? That’s hard to turn down.
The Budweiser/Anheuser-Busch Brewery tour in St. Louis is entirely free. Here’s the inside scoop about the tour.
About the St. Louis Budweiser Tour
TripAdvisor recently named the St. Louis Budweiser tour the #1-ranked brewery tour in the country. Tours generally run every 30 minutes from 10 am to 4 pm Monday through Saturday and 11:30 am through 4 pm on Sundays. During the spring and summer, tour hours are extended, so check budweisertours.com for the latest info.
The tour is easily accessible by public transportation. I took a bus from downtown that stopped right in front of the Budweiser complex, which is enormous – they even have their own credit union on the grounds. The complex features plenty of signs directing visitors to the tour site, about a 10-minute walk from the bus stop.
Our tour group consisted of about 30 people, along with a guide whose disheveled hair made it look like he just rolled out of bed. I’m hardly a conservative individual, but I have to say I was surprised at the guide’s appearance.
The Budweiser tour “lounge” area
While I waited for the tour to start, I was able to wander around the main room at the tour facility. The room offers displays about topics like the brewing process itself, Budweiser’s famous Clydesdale horses, the specific ingredients in the beer, the locations of Bud breweries across the country, and more.
There’s also a gift shop. I didn’t bother to enter it since I’m not a fan of overpriced gift shop relics, but if you care for an Anheuser-Busch keychain or postcard, go for it.
The sights on the tour
The tour involves a lot of walking and a good bit of time outside, so if you visit in the winter, dress appropriately. When the tour began, the guide took us outside to see two Clydesdale horses. I had no idea horses could be this massive – they had to be at least seven feet tall.
Next, it was into the Beechwood aging cellar, where the guide showed us the wood used during the filtering process. We stood next to enormous drums which each hold enough beer to provide 1.2 million servings. The thought of that much alcohol is overwhelming!
Then, it was off to another building to see the mash tanks and, finally, the bottling room, where thousands of still-unlabeled bottles made their way down conveyor belts. That was one of the coolest parts of the tour, seeing thousands of future bottles of Bud without labels and caps.
From there, the Budweiser shuttle trolley took the group back to the main building for the beer sampling.
Free beer on the Budweiser Tour
We were ushered into the café and offered two glasses of about a dozen different beers on tap. I went with Bud Light Lime and a Christmas-themed winter ale. Sadly, I didn’t notice the blueberry-flavored beer until it was too late. I immediately regretted not trying it. Blueberry beer!
We were also given small bags of pretzels and had the opportunity to use the soft drink bar as well, which I also took advantage of, since I was really thirsty and root beer is a much better thirst-quencher than alcohol.
Two beers is a nice free gift at the end of the tour. There’s no limit to how long you can spend in the café, so I suppose if you go with a friend who isn’t a beer drinker, you could conceivably down four beers, get smashed and have your friend drive you home (not that I’d recommend such a thing, of course…)
The St. Louis Beermaster Tour
The Budweiser Brewery also offers the Beermaster Tour, which provides an even more behind-the-scenes look at the brewing process. This tour costs $25 per person and must be scheduled in advance.
That was beyond my budget, but for hard-core beer-heads, it might be worth checking out. For more information on both Budweiser tours, check out www.budweisertours.com.