The Birthplace of Pepsi
Location: New Bern, NC (256 Middle St.)
When to visit: Monday-Saturday 10 am-6 pm
Cost: Free to walk through
Time needed to enjoy: 10-20 minutes
On the heels of our Coke Museum profile, we wrap up “Carbonated Beverage Week” on the blog with a look at a small store in North Carolina that lays claim to being the birthplace of Pepsi.
In 1893, Caleb Bradham began producing the creatively-titled “Brad’s Drink” in a pharmacy in New Bern. He renamed it Pepsi and in 1903 began selling the syrup nationwide with the slogan, “Exhilarating, Invigorating, Aids Digestion.” I don’t know about you, but when I want to aid digestion, I reach for a Pepsi.
The pharmacy is now a gift shop that sells souvenirs and of course, Pepsi products. The place is small, so you won’t need to spend hours here, but there are plenty of unusual Pepsi products for sale.
Like Christmas tree ornaments. I always suspected that Santa drinks Pepsi!
You can recognize those cans in any language.
This is officially the “most Pepsi” place I have ever visited. Well done, birthplace of Pepsi.